Whether you’re giving a presentation, writing an email, or leading a meeting, it’s important to communicate your message in a way that’s memorable. By mastering a few strategies based in memory science, you can create messages that linger in the minds of your audience, leaving a lasting impact. Here’s how.
Chunk it up. Your audience can only handle three to four pieces of information at once. Organizing your key points under one central idea will help them retain details and connect the dots.
Make it concrete. Abstract ideas are tough to remember. Use vivid, relatable examples that evoke sensory details to create a mental image your audience won’t forget.
Provide callbacks. Revisit earlier points to strengthen your audience’s recall. Subtle reminders of previous content help reinforce memory and tie new information to existing knowledge.
Spark curiosity. Don’t just deliver answers—pose intriguing questions that highlight knowledge gaps. Curiosity fuels memory, making your message stick.
