Whether you’re giving a
presentation, writing an email, or leading a meeting, it’s important to
communicate your message in a way that’s memorable. By mastering a few
strategies based in memory science, you can create messages that linger in the
minds of your audience, leaving a lasting impact. Here’s how.
Chunk it up.
Your audience can only handle three to four pieces of information at once.
Organizing your key points under one central idea will help them retain details
and connect the dots.
Make it concrete.
Abstract ideas are tough to remember. Use vivid, relatable examples that evoke
sensory details to create a mental image your audience won’t forget.
Provide callbacks.
Revisit earlier points to strengthen your audience’s recall. Subtle reminders
of previous content help reinforce memory and tie new information to existing
knowledge.
Spark curiosity.
Don’t just deliver answers—pose intriguing questions that highlight knowledge
gaps. Curiosity fuels memory, making your message stick.
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